About H&L Business Services

Built by people who know the industry.

We are a specialist consultancy working exclusively with contractors in the refurbishment and fitout sector. Everything we do is shaped by direct experience of how this industry works — how clients procure, how contractors win, and what separates a compelling bid from one that falls short.

Our story

Founded on frustration. Built on results.

H&L Business Services was founded by people who had spent years working inside construction businesses — managing bids, building pipelines, and watching capable contractors lose work they should have won. Not because their delivery was poor, but because their submissions did not reflect it.

We set out to change that. By combining deep sector knowledge with a structured, professional approach to bid management and business development, we help contractors present themselves as the businesses they actually are — credible, capable, and worth choosing.

Today we work with main contractors and subcontractors across the UK, supporting them on individual tenders, retained advisory programmes, and long-term growth strategies. Our focus remains narrow by design: refurbishment and fitout, across the sectors where we have built genuine expertise.

Our track record

£250m+In bids managed
68%Average win rate
15+Years of experience
120+Clients supported

The person behind the business

A commercial background built across sectors.

The foundation of H&L Business Services is a decade of direct sales experience spanning energy contracts, construction services, and office supplies — selling into retail, manufacturing, hospitality, and distribution businesses of all sizes.

Trained in both solution and conceptual sales methodologies, our approach is built around understanding a client's commercial reality before proposing anything. That means operating comfortably from board level down, with a customer-focused, profit-driven mindset that cuts through complexity and gets to what matters.

Alongside individual sales performance, that experience includes building and leading high-performing teams — developing the people, processes, and culture that consistently exceed targets. It is that combination of personal accountability and team leadership that shapes how we work with every client today.

10 yearsDirect sales experience
Board to siteComfortable at every level
Multi-sectorRetail, manufacturing, hospitality, distribution
Team leadershipManaging and developing over-achieving sales teams

How we work

Principles we do not compromise on.

Refurbishment and fitout project
01

Sector focus

We work exclusively in refurbishment and fitout. That focus means we understand the nuances of your market — the procurement frameworks, the client expectations, and the competitive landscape — in a way that generalist consultancies simply cannot.

02

Honest counsel

We will tell you when a tender is not worth pursuing, when your pricing is misaligned, or when your submission needs more work before it is ready. Our value comes from giving you the right advice, not from telling you what you want to hear.

03

Accountability to outcomes

We measure our success by yours. Win rates, pipeline quality, and market positioning are the metrics that matter — and we track them together so you always have a clear picture of the return on your investment.

04

Long-term thinking

The best results come from sustained effort. Whether we are working with you on a single bid or a multi-year growth strategy, we approach every engagement with the same long-term mindset — building something that lasts.

Where we specialise

Five sectors. Deep expertise in each.

01

Education

Primary schools, secondary schools, further education colleges, and universities. We understand the procurement frameworks, term-time programme constraints, and safeguarding requirements that define this sector.

02

Hospitality

Restaurants, bars, hotels, and leisure venues. Fast-track delivery, minimal disruption, and brand-standard compliance are central to every bid in this space.

03

Healthcare

NHS trusts, private hospitals, and primary care facilities. HTM compliance, infection control protocols, and phased delivery in live clinical environments require a specialist approach.

04

Hotels

International brands and independent operators. Brand standards, FF&E coordination, and revenue-impact management are the differentiators that win hotel refurbishment contracts.

05

Student Accommodation

PBSA developers and operators procure at scale and move quickly. Getting onto the right frameworks and building the right relationships is the foundation of sustainable growth in this sector.

Want to know more about how we work?

We are happy to have an initial conversation — no obligation, no sales pitch. Just a straightforward discussion about your situation and whether we can help.

Get in touch